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You’re more than a customer

By Anne Prince, NRECA

Author Anthony J. D’Angelo observed that, “Without a sense of caring, there can be no sense of community.”     

To a large degree, this reflects Clay Electric Co-operative’s philosophy toward our consumer-members and the broader service territory that we serve. As a co-op, we have a different “bottom line.” While our priority is always to provide reliable and safe energy, there is another equally important part of this equation. Your well-being and that of the community serve are of paramount concern.     

To us, you are not just a customer; you are a member of our co-op and without you, we would not exist.     

In 1944, CECI was founded to fulfill a vital need in our community that would not have otherwise been met. Concerned local leaders came together to build this co-op and bring electricity where there was none.   

 At that time, members of the community understood we were different because they likely knew someone who helped to create CECI. For most people, our founding and its circumstances have been long forgotten. Over time, folks in the community may have come to think of us as simply another energy provider. But we are not. We are a co-op that is constantly evolving to meet the needs of the communities we serve, and we can do this because of members like you.     

Since our inception, we have sought feedback and engagement from you and that of the larger community to guide our long-term decisions. Therefore, we hold annual meetings and other events throughout the year to engage with you and obtain your feedback.     

CECI members help guide important co-op decisions that improve and enrich the community. We value the perspective of our board members, who are members of the co-op and community – just like you.     

While the times may have changed, our mission and outlook have not. We view our role as a catalyst for good. Working together, we can accomplish great things for our community now and in the future.